Various degree of consumer demand for these or those defines differentiation of volumes of their sale that in turn leads to the commercial risk resulting because of reduction of life cycle of goods. Goods duration in the market now was considerably reduced in connection with continuous updating of consumer properties of products. In time from five novelties entering the market to four are laid off as do not find demand at.
Results of the factorial analysis form an economic basis of preparation and adoption of the administrative decisions directed on a choice of the most rational way of further development of the enterprise. On the relation of gross and net profit to all expenses, i.e. economic costs, it is possible to define, how gross revenue covers expenses of the enterprise, i.e. an of implementation of expenses.